Our Mission

treeillustrationwithbook_newsel04Our mission is to inspire, engage, and empower children’s (and guardian’s) behavioral competencies by helping build lifelong relationship skills and self worth through improved self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.

A significant amount of a person’s behavioral foundation is formulated by the age of eight.  Most parents (and guardians) are not positive reinforcement experts and/or don’t have the time or expertise to put together the process or materials that resonate with their child(ren).  How To Be Good For Santa, Inc. solves this problem.

Our products break through behavioral learning barriers all while using colorful illustrations and kid-friendly material which makes learning proper social behavior fun. The process and products are easy and ready to use tools for adults.

Materials are designed to educate children to be good for goodness sake, not because Santa or anyone else is watching or because presents are expected.  The real life rewards are in building healthier and stronger relationships with oneself, family, and the community at large.

Although our company name is How To Be Good For Santa, most of our products are animal themed, not Santa or Christmas themed, and designed to be used year-round.

Our core themes focus on sharing the gift of knowledge for proper behavior. To help guide children toward this goal, our materials share exact words to use, helpful tips, practice materials, and more. Topics covered in the materials include manners, safety, social etiquette, good citizenship, anti-bullying, and life lessons.

The Business Idea


Meet Alexa


Meet Lauren

When Lauren Alexa Weiner was seven years old, she was building a bookstore on a SIM’s game.  Jordan T. Weiner, her devoted and supportive father, asked her the name of the book titles she created.  As she listed a stream of great titles, one stuck out, her flash of genius–How To Be Good For Santa. And just like that, the business concept was born.

I, Jordan T. Weiner,  owner of Internet Consulting, Inc.  made Lauren’s vision come to fruition by on-boarding illustrators, authors, graphic artists, content/copy writers,  educational consultants, and other professionals.  When Lauren turned twelve and became interested in starting a business to earn money and prepare to get into a good college, I incorporated the business and set up set up a call center, fulfillment service, printers, website design firm, bank account, merchant service accounts, and other resources.

In addition to coming up with the idea, Lauren’s duties include:

  • Providing input on goal planning & weekly worksheets, and Monthly Behavior Tracking Chart
  • Choosing names for characters
  • Reviewing and providing revision tips for each character & scene sketch from our illustrators
  • Reviewing and providing input for authoring of activity books, picture books, and early reader books
  • Providing input on all graphic design for book covers and product packaging
  • Reviewing and providing input on website and video designs
  • Reviewing and providing input on sales collateral
  • Helping with marketing ideas and sales efforts
  • Helping with award certificates and choosing contestant winners
  • and many other things

A core goal of my co-founding Lauren’s idea was teaching her real business skills in starting, growing, and maintaining a business.

Process & Products

Products work in synchronization and are portable. Many parents these days are juggling work, family, recreation, and other things that result in their child(ren) being in the care of other guardians. Our products help parents facilitate universal proper social guidance across all guardians.  This is good for the parents, children, and the other guardians.

Providing consistent messaging and behavioral coaching for addressing needed behavior improvement is now fun and easy. Simply hand the stickers, flashcards, activity books, picture books, and other materials to other guardians (letting them know to give a Gold Star Reward Sticker for using materials and/or showing proper behavior), and you are good to go.

Products include:

  • Free Goal Planning and Weekly Worksheets & Monthly Tracking Charts  These material ensure that children understand and partake in the behavior goals.
  • Custom Gold Star Reward Stickers  Because children love stickers, we created a sticker for each behavior.  Stickers should be earned, not just given to play with. The stickers sync perfectly with the worksheets and practice materials.
  • Flashcards  Each flashcard includes an individual behavior lesson, wonderful character(s), expertly written real life words and actions to use for good behavior, and flashcards to educate children about reacting well  even when others are acting badly.
  • Coloring & Doodling Books, Activity/Game Books, and How To Draw Activity Books  Kids love to color, doodle, play games, and draw.  Children learn while they play.
  • Picture Books  Our books are designed to teach skills for various behaviors. We started with the themes of apologizing and anti-bullying. Based on crowdsourcing, we plan on building a library of picture books, early reader books, eBooks, eventual App, and other products to help children with their behavioral education.


Our goal post business launch is to use crowdsourcing to continue to evolve the characters and products ensuring we build interactive materials that address our customer wants/needs. We are not looking for perfection. We have professional illustrators and authors that will take the best of the best ideas and integrate them into our How To Be Good For Santa, Inc. materials. There are no entry fees. Both children and adults are eligible for entry. Valuable prizes will be awarded to contestants that are first to share great ideas used in our materials.

Crowd Sourcing Contests

  • Create A Character Contest – Top new characters are eligible for valuable prizes (if the characters ideas are professionally illustrated by us and used in the How To Be Good For Santa, Inc. materials).
    In addition, everyone can be a winner by having their character being made into a Budsies custom plush animal or doll for a very reasonable fee!
    Our main goal for this ongoing contest is to crowdsource great new character ideas to ensure the successful evolution of our materials and to strive to provide ongoing, quality driven behavioral education materials.
  • Author A Behavioral Story Contest  Top new behavioral story-lines are eligible for valuable prizes (if chosen  to be used in How To Be Good For Santa, Inc. materials).

In addition, for a very reasonable fee, everyone can be a winner by having their story-line made into a custom cartoon by The Peanut Gallery!

By running ongoing contests, we hope to crowdsource great new characters and stories to ensure the ongoing, successful evolution of How To Be Good For Santa, Inc.’s materials based on audience wants/demand.  Our goal is to be the go-to center in providing high quality behavioral tools that resonate with adults and make learning proper social behavior fun for children!

In conclusion, this business is extremely fun to work on, helps children and guardians, and contributes to society and humanity.  What better way to love your work while living the American Dream?  We are truly blessed and grateful to everyone who has helped bring this dream to fruition.

Jordan T. Weiner
Loving Father & Co-Founder
How To Be Good For Santa